He started knocking on doors at twelve because nobody would hire him. Today he co-runs four companies from Malmö while finishing school, all built on the same idea: the sustainable choice should also be the easiest one to make.
“I try to be the one who works hardest in the room, cares the most, and does not wait for perfect conditions.”
SIMON OTTOSSON
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AS FEATURED IN
PROFILE
NAME
BORN
BASED IN
ROLES
COMPANIES
FIRST COMPANY
SCHOOL
WORKS IN
Who he is
Simon Ottosson didn't wait to be given a job. At twelve he cleaned windows and washed cars for the neighbours. At fifteen he was on the phones, selling to companies and households across Sweden and learning exactly when a conversation turns into a deal. At sixteen he registered his first company with his brother.
He works the same way in every business: sell first, build the structure second. Emails get answered from the bus and calls get taken between lessons, because momentum matters more than perfect timing.
All four companies are built around sustainability, from refurbished furniture and verified recycled products to a business card that replaces the paper ones people throw away. He believes the most important companies of the next decade will be the ones that make sustainable choices effortless, and he intends to build more than one of them.
The companies
Four businesses, all running, all started before he turned eighteen.
CO-FOUNDER & COO / 2026 / MALMÖ
ReLoopDesign
A Nordic marketplace for products made with at least 50 percent recycled material, live in Sweden, Denmark, Norway and Finland since June 2026. Every brand is verified before listing, and every order carries climate data buyers can use directly in their Scope 3 reporting. Around 30 brand partners so far, with country managers in Denmark and Norway. Founded with John Waldemarsson and Ervin Dizdaric.
SIMON'S ROLEOperations, brand onboarding and partnerships.
A growth partner for local businesses in Skåne. Website, search visibility and social content run as one system that publishes every week, so the owner can focus on running the business. Started with Ervin Dizdaric from a warehouse and a whiteboard. Every client review on Google is five stars.
SIMON'S ROLESales, client relationships and the content engine.
Quality secondhand furniture, refurbished and delivered anywhere in Sweden. It started under the loft bed in Simon's room with his brother Ludwig and has grown into a warehouse, an online store and an offering for public sector buyers. Featured in Epoch Times and named one of Cradlenet's 100 circular examples.
SIMON'S ROLERefurbishing, administration, the website and the automation behind it.
CO-FOUNDER & HEAD OF SALES / 2026 / STUDENT COMPANY
Tapin
A digital business card that replaces single-use paper cards. Tap it against a phone and the other person's screen opens your page instantly with number, email and links. No app needed, and nothing printed that ends up in the bin. Designed in Sweden, produced in Italy, and run as a student company with Samuel Rockbäck and Levent Weissbach.
SIMON'S ROLEAll sales, from single customers to whole teams.
Through Ottosson Ventures, Simon also takes on selected growth projects for other companies.
What he brings
01
SELLING
Door to door at twelve. Phone sales at fifteen. Cold outreach to Nordic companies at seventeen. Simon has had more first conversations than most people twice his age, and to him, every no is one step closer to the next yes.
02
GROWTH
Simon took a secondhand furniture store from zero online orders to customers all over Sweden, without an advertising budget. No paid shortcuts, just search, content and trust built week by week. Today Skalra runs that exact playbook for local businesses in Skåne.
03
RUNNING THINGS
Permits, bookkeeping, contracts and suppliers. The part of building a company nobody posts about, and the part that decides whether it survives. Simon learned it as a minor, when every step needed extra approval and took twice as long. The routines he built then are what keep four companies running in parallel today.
From a campsite in Jämtland to four companies in Malmö.
2008 / MALMÖ
Born in Malmö
Summers at his father's campsite in northern Jämtland taught him early that you can build something of your own. He still runs the camping operation there every season.
2020 / AGE 12
Made his own jobs
Nobody hires a twelve year old, so he created his own work: window cleaning, lawns and car washes for the neighbours.
2022 / AGE 13
Legal walls
Most afternoons were spent at the legal graffiti walls at Stenkrossen in Lund. When the city tore them down, Sydsvenskan interviewed him about why legal walls matter.
2023 / AGE 15
Phone sales
Selling to companies and households across Sweden. This is where he met Ervin Dizdaric, and two of the youngest people in the room decided to build companies instead of working for them.
2025 / AGE 16
First company
Registered Ottossons Möbler with his brother Ludwig, and a bedroom turned into a warehouse. In November he co-founded Skalra with Ervin.
Simon and Ludwig, Ottossons Möbler
2026 / AGE 17
ReLoopDesign
Joined ReLoopDesign as co-founder and COO. The platform went live in four Nordic countries in June, and Impact Loop covered the launch. Ottossons Möbler was featured in Epoch Times and selected by Cradlenet.
John, Ervin and Simon, Malmö, 2026
2026 / AGE 18
Four companies
Launched Tapin with two classmates and took over all sales. In the autumn, ReLoopDesign was covered by News Øresund, Øresund Startup News and Circular Economy News.
In other people's words
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“From the very beginning they have shown genuine commitment, not just to marketing but to the entire business. They care about the results and are as committed to my success as I am.”
“Professionalism, good communication and a clear focus on achieving results. My warmest recommendation to any company looking for a reliable long term partner.”
EMANUEL WILÉNCE / SKALRA CLIENT“
“Service, drive and expertise are things I value highly. I strongly recommend Skalra.”
ANNELI ANDREASSON / FOUNDER, A VARDAGSMAGI / SKALRA CLIENT“
“One of the people who impresses me most right now is Simon at Ottossons Möbler and the business model he is building for affordable circular furniture.”
RICKARD CARLVIK / COO AT HFN, LAUNCHING LOOPLY
Press
Coverage of the companies and the people behind them.
Brands, partners, investors or press. The fastest way is a call. If he's in class, he calls back the same day. Prefer to write? Send a message on LinkedIn.
